The KINOPTIM platform and service intends to implement a life-course approach in order to help people adopt healthier behaviour earlier in life and adapt to age-associated changes. It promises to redefine fall prevention by motivating people to be more active, in a friendly way and with tele-supervision if necessary. By covering the entire value-chain (academics: National Technical University of Athens, University of Orleans, University of Barcelona; private research organization: CEIT; Industry: SingularLogic, BRAINSTORM, Streamvision, health service provider: Streamvision), KINOPTIM intends to create a win-win situation between the academic and private sector that will enhance the competitiveness of Europe in the bioengineering and healthcare domain.